HomeAbout RelaxoFocus & Philosphy

Focus & Philosphy

Relaxo Footwears Limited was conceptualized with a lot of hope and hard work by an outstanding pilot team of brilliant Indians, headed by the enterprising Dua family.

Our Core Values

The Core Values that Relaxo lives by are exclusive in their overpowering simplicity and absolute effectiveness. They are:

  • Corporate Citizenship
  • Honesty
  • Transparency
  • Employee Satisfaction
  • Customer Orientation
  • Team Orientation

Our Corporate Objectives

Our Corporate Objectives provide a single-minded focus to every member of the Relaxo family.  They are:

  • Developing human assets through effective training
  • Product innovation through design and development
  • Meet & exceed customer requirements (both internal & external)
  • Increased customer satisfaction
  • Quality improvement through control of rejection
  • Optimum utilization of resources
  • Waste reduction at all stages
  • To explore national and international markets
  • ISO 9001:2008 compliance

Our Management Systems & Initiatives

Our Management Systems and Initiatives are based on some of the best practices in the global industry today. We meticulously plan and execute each initiative to its maximum potential, so as to leave no stone unturned on our journey to become a market leader. Take a look:

  • Annual Business Planning objective setting
  • Quarterly business review
  • Capacity assessment and planning
  • Monthly Business review through performance score card
  • QMS: ISO 9001:2008
  • Rolling out of ERP across Relaxo (SAP)
  • Initiating continuous improvement through team projects
  • Suggestion schemes (Parivartan)