The Choice of Millions of Feet


Philosophy is an integral part of the brand ethos and can be effectively seen in the actions and decisions. Our philosophy is as simple as ABCD, i.e., to provide ‘Affordable’, ‘Beautiful’, ‘Comfortable’ and ‘Durable’ products. We proactively comply with best practices coupled with bold innovation.

The ethical framework that lies at the core of organization’s way of functioning, is reflected in its Business & Growth. We maintain highest standards of professionalism, honesty, integrity and ethical behaviour.

The Core Values that Relaxo lives by are exclusive in their overpowering simplicity and absolute effectiveness.

  • Corporate Citizenship
  • Honesty
  • Transparency
  • Employee Satisfaction
  • Customer Orientation
  • Team Orientation

Our Corporate Objectives provide a single-minded focus to every member of the Relaxo family.

  • Developing human assets through effective training
  • Product innovation through design and development
  • Meet and exceed customer requirements (both internal and external)
  • Increased customer satisfaction
  • Quality improvement through control of rejection
  • Optimum utilisation of resources
  • Waste reduction at all stages
  • Exploring national and international markets
  • ISO 9001:2008 compliance

Our Management Systems and Initiatives are based on some of the best practices in the global industry today. We meticulously plan and execute each initiative to its maximum potential, so as to leave no stone unturned on our journey to become a market leader.

  • Annual Business Planning objective setting
  • Quarterly business review
  • Capacity assessment and planning
  • Monthly Business review through performance score card
  • QMS: ISO 9001:2008
  • Rolling out of ERP across Relaxo (SAP)
  • Initiating continuous improvement through team projects
  • Suggestion schemes (Parivartan)