Our Vision & Mission Relaxo Footwear was conceptualized with a lot of hope and hard work by an outstanding pilot team of brilliant Indians, headed by the enterprising Dua family. Likewise, the company’s vision and mission were as powerful as its personality. Vision: Achieving an annual turnover of Rs 1000 crore by the end of 2012. Mission: Ensuring customer satisfaction in keeping with the company’s motto of "Quality Par Excellence". Our Core Values The Core Values that Relaxo lives by are exclusive in their overpowering simplicity and absolute effectiveness. They are: 1. Corporate Citizenship 2. Honesty 3. Transparency 4. Employee Satisfaction 5. Customer Orientation 6. Team Orientation Our Corporate Objectives Our Corporate Objectives provide a single-minded focus for every member of the Relaxo family to aspire to. They are: 1. Developing human assets through effective training 2. Product innovation through design and development 3. Meet & exceed customer requirement (both internal & external) 4. Increased customer satisfaction 5. Quality improvement through control of rejection 6. Optimum utilization of resources 7. Waste reduction at all stages 8. To explore national and international markets 9. ISO 9000:2000 compliance Our Management Systems & Initiatives Our Management Systems and Initiatives are based on some of the best practices in the global industry today. We meticulously plan and execute each initiative to its maximum potential, so as to leave no stone unturned on our journey to become a market leader. Take a look: 1. Annual Business Planning objective setting 2. Quarterly business review 3. Capacity assessment and planning 4. Monthly Business review through performance score card 5. QMS: ISO 9000:2000 6. Rolling out of ERP across Relaxo (SAP) 7. Initiating continuous improvement through team projects 8. Suggestion schemes (Parivartan)