The Choice of Millions of Feet


Philosophy is an integral part of the brand ethos and can be effectively seen in the actions and decisions. Our philosophy is as simple as ABCD, i.e., to provide ‘Affordable’, ‘Beautiful’, ‘Comfortable’ and ‘Durable’ products. We proactively comply with best practices coupled with bold innovation.

The ethical framework that lies at the core of organization’s way of functioning, is reflected in its Business & Growth. We maintain highest standards of professionalism, honesty, integrity and ethical behaviour.

The Core Values that Relaxo lives by are exclusive in their overpowering simplicity and absolute effectiveness.

  • Corporate Citizenship
  • Honesty
  • Transparency
  • Employee Satisfaction
  • Customer Orientation
  • Team Orientation

Quality, Environmental and Safety Objectives

  • Create a culture for quality, environment protection & safety through effective training.
  • Design & develop innovative products through customer research and analysis.
  • Meet and exceed customer expectation.
  • Meet all compliance obligations.
  • Improve quality through control of rejections, rework & 5S
  • Utilize resources optimally (reduced energy consumption & effluent discharge, control of emissions, water conservation & human resource efficiency).
  • Improve occupational health & workplace safety.
  • Comply to ISO 9001, ISO 14001 and OHSAS 18001 standards.

Our Management Systems and Initiatives are based on some of the best practices in the global industry today. We meticulously plan and execute each initiative to its maximum potential, so as to leave no stone unturned on our journey to become a market leader.

  • Annual Business Planning objective setting
  • Quarterly business review
  • Capacity assessment and planning
  • Monthly Business review through performance score card
  • IMS- ISO 9001:2015, ISO 14001: 2015 & OHSAS 18001:2007
  • Rolling out of ERP across Relaxo (SAP)
  • Initiating continuous improvement through team projects
  • Suggestion schemes (Parivartan)